Shelmore Group

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Why Shelmor Is Your Best, Most Inexpensive Value


Click on each of the items below to learn how we're different from other marketing companies and what that means to you.

Samples
1. The More You Order, the Less Your Cost Per Piece, Flexible Billing

2. Many Different Creative Choices
and Exclusivity in Your Market


3. Do Not Call Criteria — We Understand It All, and We'll Make Sure You Comply

4. Accurate Mail List, without Waste

5. Regular Mailings, on Schedule,
Always Organized


6. Follow-Up Address/Phone List Included
— Choice of Formats


7. Free Phone Scripts

8. Free Marketing Consultation

9. Other Themed Media Readily Available

10. Distinct, Affordable Self-Mailer Format for Greater Returns

11. Unique Incentive Concepts
to Choose From


12. Quick Turnaround and Lead Cards
Received Immediately


1. The More You Order, the Less Your Cost Per Piece
When you pay one price elsewhere, regardless of quantity, you lose. We discount accordingly. Our pricing is simple, all-inclusive and cost estimates are produced quickly for your approval. Estimates include flexible billing plans as well. We're happy to discuss further discounts for multiple locations.

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2. Many Different Creative Choices and Exclusivity in Your Market
You're not stuck with an existing "already printed" piece, waiting on the shelf for your imprint. We customize each campaign. No need to repeat the same mail piece over and over. Try a different theme each quarter. No duplication of theme in your market; we give you exclusivity.

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3. Do Not Call Criteria
It's more complicated than you may think, and applies to numerous sales efforts. Your reply cards must have specific wording to comply. Furthermore, how often lists are scrubbed, referrals, follow-up time frames and how to register with the FTC are all important information we can help you with. Just ask.

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4. Accurate Mail List, without Waste
Don't be misled by higher counts. List companies sell on a cost-per-thousand basis. Don't buy what you don't need. Accurate targeting means we give you exact age, not estimated; mailable addresses only, not all addresses; and always phones where available. Understand, it's specific parameters and the quality of the list compiler that determines a count. We're motivated by quality, not quantity.

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5. Regular Mailings, on Schedule, Always Organized
You determine how many you want mailed and when. Choose from 1,000 or 500 — monthly or weekly — it's your choice. We keep you on track and organized. OK to stop and start or change the mail drop frequency.

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6. Follow-Up Address/Phone List Included — Choice of Formats
There's no extra charge for a phone list. Available as a paper printout, CD or ASCII disk. Best of all, it follows the same sequence as your mailing. It's shipped all at once, not weekly, making it easier for callers to keep track, plan ahead and stay organized.

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7. Free Phone Scripts
Available to match the theme of your direct response campaigns. You'll set more appointments because of the tie-in and callers will have a more interesting dialogue with potential customers, generating more leads.

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8. Free Marketing Consultation
We educate, support and guide when appropriate or asked. As marketers (not just order takers), we share ideas and success stories, make suggestions on how to combat the competition, expand market share and motivate salespeople. We work with the location and share in the responsibility of delivering results.

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9. Other Themed Media Readily Available
We have newspaper inserts, door hangers, newspaper display ads and other media to match your direct mail campaign, ready to be customized quickly. We can handle the placement too. These other media choices can give sales a quick increase. They're also great on their own, in place of direct mail.

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10. Distinct, Affordable Self-Mailer Format for Greater Returns
Our 8 1/2" x 11" mailer stands out, maintaining a distinctive size and multifunctional reply card. The address label works for outgoing mail and the response return. Less work for your potential customer for greater returns; plus easy cross-reference to your phone list.

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11. Unique Incentive Concepts to Choose From
For more sales leads, we give you more choices, more creative ideas. Choose from Living Wills, Angel Pins, Medical Dictionaries, Planning Guides, Preplanning Brochures and more.

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12. Quick Turnaround and Lead Cards Received Immediately
We work fast! Most programs can be put in place within two weeks. Your own local address will appear on reply cards so you have immediate access to leads. There's no middleman interference.

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954.942.1414 • Fax 954.971.8225 • 544 W/ Palm Aire Drive • Pompano Beach, FL 33069
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Shelmore Group