The Shelmor Group

Six Phases of Creating Your Program

We're frequently asked, "What's involved? How do we get started?" Click on each item below for a simple step-by-step explanation.

1. Research — Extensive Info Gathering

2. Cost Estimate — for Your Approval

3. Production — Customizing and Printing

4. Implementation — Timing of Mailing

5. On-going Supervision, Monitoring and Mailing of Sample Materials

6. Follow-up, Measure Results

Image of products

1. Research — Extensive Info Gathering
Please use our "Getting Started" form that will give us all of the data we need. First you must define your market. That means we need the ZIP codes you want to target and the age demographic, usually 45+, 50+ or 55+. That's how we get your direct mail counts. At this time, you will select which campaign theme and incentive you want. We can adapt a campaign to accommodate your particular situation. You'll also give us info about business reply mail and how you want the piece customized. If you want the mailing to follow a particular ZIP code order, we need to know. Be sure to fill out your forms carefully and accurately.

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2. Cost Estimate — for Your Approval
Before work begins, you will be sent a detailed cost estimate for your approval. It will explain all expenses as well as provide an invoice schedule. If you need a billing schedule other than what's shown, please let us know. An authorized signature is required on the cost estimate; please understand it is a binding contract.

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3. Production — Customizing and Printing
Based on your instructions, each campaign piece will be personalized with the name(s), location(s), phone(s) and other data of your particular funeral home and/or cemetery. You will be shown proofs of all elements and an authorized signature will be required to proceed. This confirms all info is correct and accurate. We will be happy to make any changes and email you another proof. You are responsible for approving the FINAL PROOF and making sure it is exactly what you want. Once you give final approval, we go to press. Any changes or corrections after that time, will be made at your expense.

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4. Implementation — Timing of Mailing
We will provide you with a mailing drop schedule. It will show you exactly how many pieces per drop will be mailed and what ZIP codes they are coming from (based on your instructions). You need the schedule for your follow-up and to know what ZIPS are mailing when. A copy of that schedule with samples of your mailer will be mailed to you.

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5. On-going Supervision, Monitoring and Mailing of Sample Materials
After your campaign is in place, we will mail you samples of your printed direct mail pieces along with a copy of your mailing schedule. We maintain contact with you throughout the campaign. Sometimes you may want to slow down or speed up the mailings. Just let us know; we will adjust accordingly. We make sure everything runs smoothly throughout the complete term of the campaign.

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6. Follow-up, Measure Results
You need to keep track of your responses — where they came from and what volume of sales is being generated. Please let us know how we can help, or improve our products and services at any time.

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	Six Phases of Creating Your Program We're frequently asked, "What's involved? How do we get started?" Click on each item below for a simple step-by-step explanation. 1. Research — Extensive Info Gathering 2. Cost Estimate — for Your Approval 3. Production — Customizing and Printing 4. Implementation — Timing of Mailing 5. On-going Supervision, Monitoring and Mailing of Sample Materials 6. Follow-up, Measure Results 1. Research — Extensive Info Gathering Please use our "Getting Started" form that will give us all of the data we need. First you must define your market. That means we need the ZIP codes you want to target and the age demographic, usually 45+, 50+ or 55+. That's how we get your direct mail counts. At this time, you will select which campaign theme and incentive you want. We can adapt a campaign to accommodate your particular situation. You'll also give us info about business reply mail and how you want the piece customized. If you want the mailing to follow a particular ZIP code order, we need to know. Be sure to fill out your forms carefully and accurately. Top of page 2. Cost Estimate — for Your Approval Before work begins, you will be sent a detailed cost estimate for your approval. It will explain all expenses as well as provide an invoice schedule. If you need a billing schedule other than what's shown, please let us know. An authorized signature is required on the cost estimate; please understand it is a binding contract. Top of page 3. Production — Customizing and Printing Based on your instructions, each campaign piece will be personalized with the name(s), location(s), phone(s) and other data of your particular funeral home and/or cemetery. You will be shown proofs of all elements and an authorized signature will be required to proceed. This confirms all info is correct and accurate. We will be happy to make any changes and email you another proof. You are responsible for approving the FINAL PROOF and making sure it is exactly what you want. Once you give final approval, we go to press. Any changes or corrections after that time, will be made at your expense. Top of page 4. Implementation — Timing of Mailing We will provide you with a mailing drop schedule. It will show you exactly how many pieces per drop will be mailed and what ZIP codes they are coming from (based on your instructions). You need the schedule for your follow-up and to know what ZIPS are mailing when. A copy of that schedule with samples of your mailer will be mailed to you. Top of page 5. On-going Supervision, Monitoring and Mailing of Sample Materials After your campaign is in place, we will mail you samples of your printed direct mail pieces along with a copy of your mailing schedule. We maintain contact with you throughout the campaign. Sometimes you may want to slow down or speed up the mailings. Just let us know; we will adjust accordingly. We make sure everything runs smoothly throughout the complete term of the campaign. Top of page 6. Follow-up, Measure Results You need to keep track of your responses — where they came from and what volume of sales is being generated. Please let us know how we can help, or improve our products and services at any time. Top of page