|
 |
 |
 |
 |
 |
 |
|
|
 |
 |
 |
 |
 |
 |
|
|
|
|||||
|
|
|
|||
|
|
Six Phases of Creating Your Program  We're frequently asked, "What's involved? How do we get started?" Click on each item below for a simple step-by-step explanation. 1. Research — Extensive Info Gathering 2. Cost Estimate — for Your Approval 3. Production — Customizing and Printing 4. Implementation — Timing of Mailing and Phone Follow-up 5. On-going Supervision, Monitoring and Mailing of Sample Materials 6. Follow-up Measures Results 
1. Research — Extensive Info Gathering Please use our "Getting Started" form that will give us all of the data we need. First you must define your market. That means we need the ZIP codes you want to target and the age demographic, usually 45+, 50+ or 55+. That's how we get your direct mail counts. At this time, you will select which campaign theme and incentive you want. We can adapt a campaign to accommodate your particular situation. You'll also give us info about business reply mail and how you want the piece customized. If you want the mailing to follow a particular ZIP code order, we need to know. Be sure to fill out your forms carefully and accurately. 2. Cost Estimate — for Your Approval Before work begins, you will be sent a detailed cost estimate for your approval. It will explain all expenses as well as provide an invoice schedule. If you need a billing schedule other than what's shown, please let us know. An authorized signature is required on the cost estimate; please understand it is a binding contract. 3. Production — Customizing and Printing Based on your instructions, each campaign piece will be personalized with the name(s), location(s), phone(s) and other data of your particular funeral home and/or cemetery. You will be shown proofs of all elements and an authorized signature will be required to proceed. This confirms all info is correct and accurate. We will be happy to make any changes and fax another proof. Once a proof is approved, we go to the printer. 4. Implementation — Timing of Mailing and Phone Follow-up We will provide you with a mailing drop schedule. It will show you exactly how many pieces per drop will be mailed (usually 1,000 per drop), and what ZIP codes they are coming from (based on your instructions). You need the schedule for your follow-up phoning and to know what ZIP code is mailing when. That phone list will be shipped directly to your location or the address you stipulate. You will receive a faxed copy of that schedule and another hard copy with your samples. 5. On-going Supervision, Monitoring and Mailing of Sample Materials After your campaign is in place, we will mail you samples of your printed direct mail pieces along with a copy of your mailing schedule. We maintain contact with you throughout the campaign. Sometimes you may want to slow down or speed up the mailings. Just let us know; we will adjust accordingly. We make sure everything runs smoothly throughout the complete term of the campaign. 6. Follow-up Measures Results You need to keep track of your responses — where they came from and what volume of sales is being generated. Please let us know how we can help, or improve our products and services at any time. |
|
||
|
954.942.1414 • Fax 954.971.8225 • 544 W/ Palm Aire Drive • Pompano Beach, FL 33069 Home | Quick Facts | Experts | Materials | Newsletters | Themes | Difference | What Works | Steps Involved | Get Going | Contact |