The Best Way To Reach Out And Touch Your Families
- Seniors Prefer Mail - Even though there is a lot of hype about the internet today, your primary target audience and purchaser of pre-need and at-need, is age 60 and over. Recent statistics show this senior market still perceives mail as more credible. Why? Because they associate things they can touch and feel as more real. A new study just reported that more than two thirds of adults asked, are more comfortable reading something on paper than on a screen. There is no other marketing channel that's as highly targeted, incredibly impactful and offers such a strong return on investment as direct mail.
- Hit The Target, Avoid Waste - In fact, a mail campaign is the one way you are guaranteed to make contact and get in front of the families who are most likely to need you...those who are the right age or income and live precisely in the areas you serve. Furthermore, they now have something tangible about you...a mailer may get stuck on the frig or put on a desk to read later or passed on to a friend. Better yet, you may receive a response card as an added bonus...it is a valuable, distinct benefit. Our mailers have a creative message that is clear, memorable and inviting and should be your first investment because it is multi-faceted, efficient and effective.
- Integrate, Gain Awareness - What can also be effective is when you integrate direct mail with on-line resources. Left alone, consumers now inundated with unwanted e-mails, are throwing out spam in record numbers. Don't convince yourself that the low cost and lack of effort to send an e-mail is accomplishing anything. You first need to get the attention of your target audience through a traditional mail campaign. The content of the mailer can then drive them to your website ...which will help them get to know your funeral home or cemetery better and give you the opportunity to collect a quality e mail address.
|
|
Define Your Target Precisely,
Get Their Attention With
Direct Mail First,
Then Integrate With Your
Website And E-Mail |
|
