What works best is an integrated, targeted marketing campaign that we developed exclusively for your industry. It's called "Direct Target Power." We start by helping you define those people who are most likely to want your product or services, and communicate with them on as many levels as your budget allows.
We recommend you start with direct mail. It is most effective for targeting your audience by age and ZIP codes. We usually provide a complete turnkey service. It includes a list of the same people we mail to (in the same sequence), complete with their phone number, when available. Even though "Do Not Call Lists" are growing, it's still important that you make a follow-up call when possible. Next, we place newspaper inserts and display ads to communicate the same message that's presented on your mail piece, targeting the same ZIP codes.
Our creative message is clear, memorable and inviting — and always includes a reply card or coupon. This is effective direct response for greater results. It's our proven method of increasing your sales and profits.
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To Get Direct Target Power, Use an Effective Campaign That Aims at the Target with Multiple Impacts
Ask About Special Package Pricing that Includes All Elements
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